Naming tends to arrive late, under time pressure, judged by taste in a room. By then the strategy work is done and half-forgotten, so the name gets picked for how it sounds rather than what it has to carry.
We treat the name as the shortest possible expression of the positioning. If the strategy says “clarity”, the name should not need a paragraph to explain itself.
The check is whether the name still makes sense in three years, in a sentence, said out loud.