Start a project

Journal

Journal

Notes on brand, product and the work in between.

6 entries2025—2026

Abstract journal cover — a grid of outlined rectangles with one blue and one black block.

Strategy18 March 2026

Why brand and performance should share a plan

Abstract journal cover — a large outlined circle bisected by a hairline with a blue dot at its centre.

Design systems2 February 2026

A design system is a brand decision, not a dev task

Abstract journal cover — an oversized numeral six above a hairline with a blue square.

Motion15 January 2026

Motion should explain, not decorate

Abstract journal cover — three concentric arcs sweeping from one corner with a small blue dot.

Design4 November 2025

What we mean when we say “editorial”

Abstract journal cover — diagonal bands in black with one blue band beneath a hairline.

Branding10 September 2025

Naming is the cheapest way to get positioning wrong

Abstract journal cover — two overlapping rectangles, one solid black, with a small blue square.

Process22 July 2025

Ship the boring version first

Have a project in mind?

Let's build something worth noticing.

Start a project